Alicia has been a pro triathlete since she was a teenager. The Canadian born swimmer added biking and running very early and she has now evolved into one of the world's premier triathletes. Married to American Jarrod Shoemaker, Alicia now races for the US flag. She was named USA’s Elite Non-Drafting Athlete of the Year for 4-years in a row (2013-2017). She won 20 Olympic distance events from 2013-2015 and routinely rides sub 60 minutes for 40 km. In 2015, she focused on the IRONMAN 70.3 distance and in 2016, she began her pursuit of IRONMAN. Now, she is a multiple IRONMAN 70.3 Champion and has 3 top 5 finishes over the IRONMAN distance. In between training sessions, Alicia is an avid baker creating wonderful treats and cakes which she loves to share. Alicia works with her husband Jarrod Shoemaker on their sunscreen business, Endurance Shield and she is a well known ambassador for women in sport.