Advisory Board

William B.Pettis

Doctor of Oriental Medicine and Licensed Acupuncturist
Partner and Medical Director of Institute of New Medicine

William has a 20-year history in medicine. William’s study and practice of both Western and Eastern medicine have enabled him to create a new vision for health and wellness. He views the human experience from a Western, bio-chemical perspective fused with the functionality of Eastern, energetic medicine, and has developed a more inclusive picture of health, wellness and disease prevention. William has focused on the fields of oncology and sports medicine.

Peter Schmidt
Partner - Institute of New Medicine

Peter’s focus in healthcare is rooted in his rare and comprehensive understanding of the historical classics of Chinese medicine. His ability to excel in the classics has allowed him to create innovative and effective modern medical applications. Peter’s experience as a graduate professor of Oriental Medicine in New York City helped him solidify ancient medical wisdom in a modern world. It is the deeper definitions of health and wellness that have always driven his vision of care.

Alex McDonald, MD

Alex McDonald, MD is a professional triathlete who graduated from the University of Vermont College of Medicine. He was born and raised in Woodstock, VT with his two brothers and watched his father compete in triathlons and marathons for many years during his youth. After just three short years racing triathlon Alex burst onto the national elite age-group scene in 2006 as the US champion, age-group champion and 5th overall finisher at Ironman Wisconsin in a time of 9:33. Followed 6 weeks later by at top 6% finish at the Ironman World Championship in Kona, HI. In 2007 Alex was Ironman USA Champion; at Lake Placid, NY as well as the top amateur and 29th overall at the Ironman World Championship; in Kona, HI. Alex is a member of the Timex Multisport team, and a professional triathlete. He has competed in all distances from sprint to Ironman, with his focus on long course racing. Alex currently lives in Durham, NC where his wife, Ashley, is a resident at Duke University.

Dr. Richard Cohen

Dr. Richard Cohen is a physician and avid athlete with almost two decades of experience in preventive medicine and sports performance. He has been training and counseling members of the American medical community on nutritional issues for the past 15 years and, more recently, has become recognized as one of the leading authorities in the biological analysis of athletic performance factors. He is a former world class athlete, having competed in the sport of luge during the mid 1980’s.

Throughout his career, Dr. Cohen has remained at the forefront of advancements in medicine. In recent years, he has been responsible for developing a number of innovative, hormone health products for male athletes. He is the co-founder of Bioletics—the only company in the U.S. focusing on evaluating and enhancing the biological aspects of athletic performance.

Dr. Richard Cohen completed his undergraduate studies at Duke University in Durham, North Carolina where he graduated with honors of distinction. He received his medical degree from Hahnemann Medical University in Philadelphia, Pennsylvania. He has been active in a number of professional organizations including the American College for the Advancement of Medicine and the American Academy of Anti-Aging Medicine.

Tim Chapman, MD., IMS

Tim Chapman was embroiled in an extremely active clinical medical practice for almost three decades. After retiring from conventional medical venues, he has been active and passionate about education of topical and systemic “medical supplements,” incorporating their exploding scientific validation through the frontiers of “Nutri-Genomics” and “Metabolomics.” For the past 11 years he has been involved in the development and teaching venues of these types of products. “When I find a product(s) that have shown through, a posteriori, clinical effectiveness in my own health and wellness protocols and there exists scientific study data support with peer-review validation, the metabolic homeostasis or balancing becomes a “personal” reality and not just another ream of marketing rhetoric. These positive physiological effects have been definitively recognized with Base Amino and Base Water. I use these two products daily and I consider them an essential and integral part of my “Pro-Aging” and ‘Healthy-Longevity Program.’”